What Pages Should a Small Business Website Include?
Building a website for your small business can feel overwhelming. You might be asking yourself, “What pages do I actually need?” The answer depends on your business goals, but there are several key pages every small business website should include to look professional, provide information, and attract customers.
In this beginner-friendly guide, we’ll break down the essential pages, what to include on each, and examples of how they work together.
Step 1: Home Page
Your home page is the first impression of your business online. It should quickly tell visitors who you are, what you do, and why they should choose you.
- Key Elements: Logo, tagline, main navigation, hero image or banner, brief description of your services or products, call-to-action (CTA) like “Contact Us” or “Shop Now”
- Tips: Keep it clear and uncluttered. Use headings and images to guide visitors to other pages.
Example: Janric Limited has a homepage that clearly highlights services, blog resources, and easy navigation to key pages.
Step 2: About Page
The About page is your chance to tell your story and build trust. Customers want to know who you are, what your values are, and why they should choose your business.
- Key Elements: Company history, mission statement, team photos, achievements, and testimonials
- Tips: Keep the tone personal and friendly. Include images or videos to make the page more engaging.
Step 3: Services or Products Page
This page explains exactly what you offer. It can be one page for all services or multiple pages for individual services/products.
- Key Elements: Clear descriptions, pricing (optional), benefits, images, and CTA buttons like “Buy Now” or “Request a Quote”
- Tips: Organise products or services in categories if you offer many. Use bullet points for easy reading.
Example: Check out Beginner’s Guide to Website SEO for an idea of how service pages can link to informative content for users.
Step 4: Contact Page
Your contact page makes it easy for customers to reach you. Include multiple ways to get in touch and make it visible in your navigation.
- Key Elements: Phone number, email, contact form, physical address (if applicable), map, business hours
- Tips: Add social media links and a CTA to encourage inquiries. Consider embedding a Google Map for local businesses.
Example: Janric Limited Contact Page provides a form and clear contact details for easy access.
Step 5: Blog or Resources Page
A blog helps you share expertise, improve SEO, and attract new visitors through search engines.
- Key Elements: Articles, guides, tips, categories, and search functionality
- Tips: Keep posts informative, optimised for SEO, and link to other pages on your website to keep visitors engaged.
Example: See Beginner’s Guide to Website SEO for the type of detailed blog content that benefits small business websites.
Step 6: FAQ Page
An FAQ page addresses common questions and reduces barriers to purchase or contact. It also helps with SEO by including keywords people search for.
- Key Elements: Questions with clear, concise answers, grouped by topic
- Tips: Update regularly with new questions and link to relevant service or product pages.
Step 7: Testimonials or Reviews Page
Customer reviews build credibility and trust. A dedicated testimonials page makes it easy for visitors to see positive experiences.
- Key Elements: Written reviews, star ratings, photos (with permission), video testimonials
- Tips: Include reviews on other pages too, like the home page and services pages.
Step 8: Privacy Policy and Terms Pages
Legal pages are essential, especially if you collect customer data or sell products online.
- Key Elements: Privacy Policy, Terms & Conditions, Cookie Policy (if applicable)
- Tips: Use plain language to explain how customer data is used and protected.
Step 9: Optional Pages
Depending on your business, you might also consider:
- Portfolio or Case Studies
- Shop/Online Store
- Events or News Page
- Membership or Login Page
- Careers Page
These pages add value for your customers and can help differentiate your business from competitors.
Step 10: Final Checklist
| Page | Purpose | Must-Have Elements |
|---|---|---|
| Home | First impression | Logo, tagline, CTA, navigation, hero image |
| About | Build trust | Story, team, mission, photos |
| Services/Products | Show offerings | Descriptions, benefits, images, CTA |
| Contact | Make it easy to reach you | Phone, email, contact form, map |
| Blog/Resources | Share expertise & boost SEO | Articles, categories, search |
| FAQ | Answer common questions | Questions + answers, links |
| Testimonials | Show credibility | Reviews, photos, video testimonials |
| Privacy/Terms | Legal compliance | Policies, clear language |
Conclusion
Every small business website should include these essential pages to provide information, build trust, and attract customers. By including the right combination of pages and linking them together effectively, your website becomes a powerful tool for growth.
If you’re ready to build a website that covers all the important pages, contact Janric Limited today for expert guidance.