Do I Need a Blog on My Small Business Website?
When you’re setting up your small business website, one of the most common questions is: “Do I really need a blog?” After all, running a business takes time and effort — do you really want to add “blog writer” to your job description?
The short answer is: you don’t have to have a blog, but it can be one of the most powerful tools for building trust, attracting new customers, and ranking higher in Google search results. In this guide, I’ll walk you through the benefits of blogging for small businesses, show you practical examples, and give you tips to get started — even if you’re a complete beginner.
Why Having a Blog Can Help Your Small Business
A blog isn’t just an online diary. When used properly, it becomes a marketing tool that works 24/7 for your business. Here’s why it matters:
| Benefit | How It Helps | Example |
|---|---|---|
| Improves SEO | Google loves fresh, relevant content. A blog helps your website rank for more search terms. | If you run a cleaning business, writing a post like “5 Tips for End of Tenancy Cleaning” helps you show up when people search for that exact phrase. |
| Builds Trust | By sharing your knowledge, you show potential customers you know your stuff. | A financial advisor who blogs about “How to Save for Retirement” will naturally gain more credibility. |
| Answers Questions | Every question a customer asks can be turned into a helpful blog post. | If you’re a plumber, you might write “What to Do If Your Radiator Won’t Heat Up.” |
| Drives Social Media Traffic | You can share your blog posts on social media, giving people a reason to visit your website. | Posting “Top 10 Garden Design Trends” on Facebook could bring potential customers to your landscaping business. |
| Supports Other Pages | Blogs give you natural opportunities to link to your services and contact pages. | At the end of a blog about “Signs You Need a New Roof,” you can link to your roofing service page. |
Do All Small Businesses Need a Blog?
Not necessarily. If your website is purely for showing contact details and you’re not interested in Google traffic, you could survive without a blog. However, if you want to attract new customers online — especially local customers searching in Google — then a blog is one of the easiest and most cost-effective ways to do it.
How to Start a Blog for Your Small Business
You don’t need to be a professional writer to start blogging. Follow these simple steps:
- Choose topics your customers care about. Think about questions you get asked all the time. Those make perfect blog posts.
- Keep it simple. Write in a friendly, conversational tone. Imagine you’re explaining it to a customer in person.
- Be consistent. You don’t need to post daily — even one blog post a month can make a difference.
- Optimise for SEO. Use clear headlines, keywords, and links. (See our Beginner’s Guide to Website SEO for tips.)
- Include a call-to-action. End each blog with a link to your services or contact page so readers know what to do next.
Example Blog Post Ideas by Industry
Not sure what to write about? Here are some examples to get you started:
| Industry | Example Blog Topics |
|---|---|
| Accountant | “5 Tax Mistakes Small Businesses Make” / “How to Prepare for Year-End Accounts” |
| Florist | “How to Make Flowers Last Longer” / “Best Flowers for Mother’s Day Gifts” |
| Personal Trainer | “Beginner Workouts You Can Do at Home” / “How to Stay Motivated with Fitness Goals” |
| Builder | “Should You Choose an Extension or Loft Conversion?” / “Planning Permission Basics for Homeowners” |
Final Thoughts
So, do you need a blog on your small business website? If your goal is to grow your online presence and bring in new customers, the answer is almost always yes. A blog helps you show up in Google, build trust with customers, and give people a reason to keep visiting your site.
If you’re not sure where to start, don’t worry — at Janric, we specialise in creating small business websites that are easy to update, including blogs that can grow with your business. Get in touch today to see how we can help.