What Is The Return On SEO Worth To You?
If you are paying for someone to do some SEO work for you, then you probably want to also know what the return on your investment is going to be. But, is this possible?
Actually, it is a very difficult thing to do, if not impossible. With a lot of marketing practices there is an immediate effect along with possibly a long term effect, that can be difficult to measure, but Search Engine Optimisation is all about investing in the long term.
Generally, if you invest some of your valuable marketing budget on SEO today, then it could be many weeks before you start to see your site creeping up through the search engines. And it is only once your site gets into the top few places that you will see any return on that investment.
However, there are also likely to be knock on effects. You might optimise for one term and this helps your position on longer tail keywords. How would you know when the orders arrive if they are because of the search engine work?
In short, SEO is all about faith. Faith that if you get to the top then you should see results. However, if you are sensible that is not enough! You need to make sure that you do your homework first to make sure that you are selecting the keywords that will generate you some income.
But, unless you are a new business, then it really is difficult to work out just what your return has been. However, we can also look at getting the best from your SEO. I’ll come to that another time!
Related posts:
- The problems with monitoring SEO results
- Time For An SEO Experiment
- Exploring The Alternative Optimisation Techniques For Google, Yahoo and Bing
- Finding The Greatest Worth Out of Paid Links
- Getting More Free Web Traffic – Part 1, The Myths
- Getting More Free Web Traffic – Part 11, How Often Should I Write Articles?
- Article Writing SEO – A Simple Case Study
- What Does Pinging Do for a Weblog?
- Crucial Things You Need to Know When Designing Your Website Around SEO
- The dangers of the ‘Experts’
Leave a Reply