Janric Website Design

Is link building in any form worth while, or is it a waste of time? Do links benefit your site and push you up the results, or is it all one big myth? Have a look at my test results!

I have recently been carrying out several experiments with link building to see what the results are. I am part way through the entire trial, which aims to find out if too loads of links might equally destroy the good work. But I am noticing several interesting results.

For my testing I picked on a new website of my own that included a claim phrase from a paid to post system. This claim sentence is a random group of words that is just found on web-sites trying to become members of the system, so it is highly unlikely that anyone else on the internet is running any SEO on it.

My website, at the outset of the test, was 35th in the Google search results for this claim sentence and nowhere to be found on Bing or Yahoo. I used the sentence as the anchor text for a link to the post page from a PR3 website that I also control.

Give it a week and Google has been all more than the PR3 website. Funnily, this website is suddenly 12th on the results. At first, the site moved up from 35th to 15th and then 10th, finally stepping above my PR3 website.

So through a single link on a PR3 page, my site jumped 2 full pages for this totally uncontested phrase on Google. It hadn’t moved a single place until the day I saw that the PR3 website had been revisited by Google. So, the just explanation for the jump of 25 positions is this new found link to it.

But, it is also interesting to note Bing and Yahoo. Neither had the post page listed in the search results prior to the link going live. Yahoo did quite quickly list the PR3 web site with the list on it for the search terms, which was quite promising, but it took a few more days until it also listed the post, down on the bottom of page 4.

The interesting difference between Google, Bing and Yahoo is the number of results each return. Bing and Yahoo return 30 – 40 results on this search yet exactly the same search on Google returns nigh on 800 current results.

It appears that Google is being less fussy around what pages it caches and lists in the search engines. And when looking at how numerous pages of the site that Yahoo has indexed, they are almost all category and archive pages. There is only one post page listed in the archives – the one in this trial.

So, it looks as even if because of one PR3 page pointing to the post, Google has promoted the site from 35th to 10th and Yahoo has taken an interest in the page and also cached it and listed it well. Bing even though, is merely being slow (it hasn’t visited the PR3 page for some time).

Therefore, incoming links are undeniably the lifeblood of a website. They do move you up the results and make search engines take notice of the pages. Next, I’ll test whether a site wide link destroys the position or aids it!

Related posts:

1. Some False Link Building Spam
2. Getting More Free Web Traffic – Part 3, Link Building
3. Exploring The Alternative Optimisation Techniques For Google, Yahoo and Bing
4. If PageRank Is Dead, Is Link Building?
5. Exchanging Link – No Thanks!
6. Forget The Duplicate Content Filter, Syndicate It For Better Results!
7. Do you waste time with other search engines and search engine submissions?
8. Having A Fresh Weblog Included In The Technorati List
9. Evidence That Search Engine Results Are Based On Traffic
10. A worthless link trade?