A New Mini Series

Filed in Marketing Tips, ecommerce on Aug.19, 2010 By Keith Lunt

Walking along this evening, just minding my own business, I was wondering what I could talk about (at length) in my writing that would be interesting, fresh and original and call upon my personal experiences.

I wanted a subject that is not often discussed and would be relevant and exciting to some people. Writing articles, starting blogs, working from home etc are all very relevant, but not really all that new.

And then it came to me. Something that I have plenty of experience of both from large multi national business, staffed by thousands of employees down to one man band retailers.

And that is quite simply taking your current ecommerce business, or shop, and making more money out of what you are currently doing. That means taking those existing customers and new buyers and getting them to buy more from you.

Many people have written about how to find new customers, but not so many have studied the art of increasing sales through existing customers. So, that is what I will be dealing with in September,

It is quite a complicated issue and one in which I have a lot of experience and plenty of crazy ideas, so I’ll put together a mini series that will, no doubt, start off slowly and then pick up pace as I get time to write down all of the ideas and expand on them (I’m very behind on this week’s writing in all of my blogs!).

So watch out for the appearance of these articles, along with (at the end of the series) a whole new ebook. And if it goes well that ebook should be available for sale via affiliate channels, but free to readers of this blog!

I’m determined to push a few ebooks over the last quarter of this year, so here is the start of one of them.

Do leave any comments you want of anything you would like to see included. Input is always welcomed!