The SEO advantages to your website of using Twitter and Facebook
To those close to me, many will have noticed that over a course of a couple of months I have gone from ignoring social networking to being a huge fan of them for their marketing uses. It happened in a flash. Standing in the shop, waiting for my wife, I saw a business advertise its own Twitter page. So I started investigating it and each day I learn more and become more convinced.
I have already written about how it would appear that Google is going to take more interest in Twitter and other social networks. We can see news results appearing at the top of results listings, along with blog entries that appear hours after publication. This is great for those in need of information. Not so good for those in need of website traffic to keep their businesses alive.
So what do us humble website owners need to do to keep out traffic flowing and our businesses alive and well? The answer is quite simple. Join the revolution! I’ve been telling some of my customers to join in for the last month or two and I’ve seen evidence of one of them doing well on Twitter, but many just aren’t bothering. And it is a shame, for it is totally free additional exposure to the search engines and potentially extra search engine results!
Take a basic search result. OK, so maybe you already appear in the top ten, maybe even the top five. That is certainly the aim. But what if you could get another page in the top five? It is very difficult to get another page from your own website in the top five again and starting afresh on a whole new website can be expensive and time consuming. Copying the existing site could destroy it through the duplicate content filter and thinking of enough text and optimising the site could take your eyes off the ball for long enough for you to forget the original site and see that drop.
But it is quite easy to supplement this work with a Twitter or Facebook page. Create both and each of them can point back to your main website. This means that visitors finding the social networking page can still be redirected to the main site and search engines should also be passing the effect of page rank earned on the social networking sites to your main site. This could actually help move your main site up a search result or two.
Then get writing and posting on he social networks. OK, it takes time and you have to remember them. But allocate a bit of time each day to remember to do this and post something interesting to your Facebook wall and Tweet once in a while. There are tools that help you tie these all together that can be very useful and save you a lot of time.
Once you get going publishing latest news to your social networks your customers should stay more loyal and you will hopefully find more new customers, both through the networks and through search engine results.
More about tricks to using Twitter next time.
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April 18th, 2010 at 7:03 pm
Can anyone recommend a good search engine optimisation company for me? theres a flood of them, some people say use who shows up first in google when you type in seo which kind of makes sense but I’m not sure. Any help or advice would be appreciated. I’ll check back regular for responses.
April 19th, 2010 at 7:47 am
Ncube Digital – take a look at our free ebook – it tells you all of the tricks that SEO companies use and as a webdesign company yourself, you should easily be able to follow what goes on there.