How Can White Labelling Work For Associate Promotion?

Filed in Affiliates on May.23, 2010 By Keith Lunt

How Can White Labelling Succeed For Partner Marketing?

If you want to start affiliate selling then you may have thought around white labelling. But exactly how does white labelling work?

What is white labelling?
White labelling is a form of affiliate selling. A merchant decides that they want to increase their turnover through an affiliate scheme and will provide a variety of linking methods. Banners and a datafeed are the normal ways of working, but some more advanced providers will also want to appeal to those possible affiliates that do not have the technical skill levels required to build and maintain a site.

So the answer is to provide the web site for the affiliate, in the form of a white label site.

What is included in a white label web site?
Frequently the white label site will have the full range of stock ready to sell. There will also be the methods on the site for the visitor to choose the items that they wish to purchase and to checkout. The system provided will include full payment facilities and recording of your orders, so that you will earn a commission.

It will also provide a site name, even though this can quite often just be a subdomain of the main website. This is not necessarily ideal and you may prefer to register your own domain name to use for the site.

What is not included in a white label site is the original merchant’s branding – and that is where the name comes from. It could be as simple as an exact copy of the main site, just with logos replaced with your name.

What do you do with the white label website?
It depends what the website is and what it includes. I have used white label web-sites that vary from dating sites to phone phone retailers and phone mobile accessories. Sometimes these come with a huge range of features, for example automatic top web-sites lists and more. Other times it is merely the products and order handling.

But, it is your role to now get people onto the web site one way or another. I have done this several different ways in the past, depending on the niche of the website. These include:

Joining top sites lists – admirable on the types of web sites where people are searching for more web-sites to browse, as for instance dating web-sites. Impending customers are browsing these lists looking for more web sites to join
Article marketing – simply join the fun and write a few articles round whatever theme your white label web site is covering. Make them interesting and informative and people reading the articles will then pop along to your web site. Also, all of the links pointing to your site will help to boost the search engine rating.
Pay per click marketing – being very careful round how much you spend, you might create adverts on the main search engines that send traffic directly to your web site. Might be very expensive, especially if you do not take the time first to research how best to write the adverts.

So, for a white label site, all that you need to do is to sign up to the scheme and then start promoting it. Hopefully, several people will then start earning you your commissions. That is how white labelling works!